Describe a significant CX initiative your organisation has undertaken in the past 12 months.
Detail the vision and strategic objectives of your CX initiative. How did this align with the overall business goals?
How did you measure the success of your CX initiative? What was the most significant impact your CX initiative had on your customers?
How has your CX initiative contributed to the evolution of your unique customer proposition?
Describe how this initiative was rolled out and implemented across the organisation.