Attach documents, videos, customer reviews, testimonials and any research that supports your excellence in this area. We would love to feature a series of photos at the Retailer Awards Gala Dinner on 1st March 2018 in Melbourne if your company is successful in the nominations and as finalists and winners. Please attach 3 photos that reflect your business and key features of the award criteria.

Instore Customer Service Experience of the Year

To enter, answer all questions (250 words or less each)

  • Describe the key instore customer service initiatives that you have implemented in the past 12 months to create a unique experience and point of difference.
  • What were the key underlying strategies that informed the creation of this instore customer service experience? (E.g. defending against competitors, increasing loyalty, retention, etc.)
  • Describe the role your team play in creating a positive instore customer service experience.
  • Describe the research you have undertaken to measure the success of the implementation of your instore customer service experience initiatives and what action (if any) your business took as a result of that research.
  • How does your business leverage instore theatre and/or technology to amplify the instore customer service experience?
  • Describe how your instore customer service experience initiatives engage your customers.
  • Describe the design of your stores and how it impacts on enhancing the instore customer service experience.
  • How do you measure the impact of the instore customer service experience? (E.g through footfall, sales, WOM, customer retention, market impact, etc.)