Peta is a purpose-led business leader specialising in retail strategy, brand innovation, employee engagement and creating award-winning customer experiences.  As Director of Lush ANZ, she turned the loss-making business into a leading ethical retailer and has spent the last 25 years growing retail businesses across more than +35 countries.  Today she is a company director and business strategist, supporting organisations with the strategy, culture and governance to drive long-term growth and sustainability.  She advises retail, hospitality, tourism and NFP organisations bringing a wealth of expertise to diverse cultures, expansion and turnaround.